Which of the following is considered an engagement metric after events?

• A. Attendance numbers
• B. RSVPs
• C. Comments, likes, and shares
• D. Volunteer counts

Answer: (C)

Engagement metrics measure how people interact with your content and with each other around the event after it happens. After an event, the most meaningful signals of engagement are comments, likes, and shares because they show active involvement, reaction, and the message being discussed or amplified. Attendance numbers indicate who showed up, RSVPs track who planned to attend, and volunteer counts reflect who helped with the event; these relate to participation or logistics rather than how audiences responded or continued the conversation. So, the set of comments, likes, and shares best captures engagement after events.